Cesar Garcia
Founding designer, twice. Engineer first. I’ve designed experiences for humans for a decade, and now building and shipping leveraging AI and my technical background.
200M+ people use my work. Give me the messy problems: hard tech limits, fuzzy data, fixes that don’t work. I don’t design around constraints. I break them down.
PenfoldFounding Designer, first hire
Pensions took days. Ours took minutes.
First hire at a pension startup. I shipped it fast and ugly, then iterated our way to 3,000 savers.
- 0 → 1in 7 days
- £4Munder management
CableFounding Designer
It worked. Nobody used it.
Cable had one screen, a free pilot and no sales. I grew it with its users into a full fincrime suite.
- 90%engagement
- Free → Paidpilot to paying clients
ConfirmoProduct Design Lead, first designer
$135M a year added.
A $750M-a-year checkout at 9% success, on a backend nobody could touch. I redesigned the flow on top of it.
- 3xcheckout success
- 43%success, key markets
MaraHead of Design and Product Owner
20M users added. $6.9M a year saved.
50,000 people a day tried to open an account. A 27-step signup lost most of them, and Mara paid for half.
- 7xsignup success
- −70%onboarding steps
StarcountHead of Product Design, first designer
I sold a lie.
Data nobody had monetized, sold only as consultancy reports. I turned it into a product clients drove themselves.
- £1Min 91 days
- 4direct reports